Steam Greenlight is a place where indie developers can openly pitch their game ideas to gamers. But it seems one developer overstepped the mark.
'Seduce Me' is a sex game from developer No Reply Games which challenged players to do just that - chat up a virtual lady with the ultimate goal of getting in her undies.
A video, via the Kotaku report, shows players selecting lines of dialogue before being treated to raunchy scenes with the girls of their pleasing.
But the game was swiftly deleted by Valve, for 'violating Steam or Greenlight's terms'. Speaking to Kotaku, Valve spokesperson Doug Lombardi said: "Steam has never been a leading destination for erotic material. Greenlight doesn't aim to change that."
The developer isn't pleased. "We submitted the game on Thursday, when Steam Greenlight launched," explained co-founder of No Reply Games, Miriam Bellard (yes, that's her name, no sniggering at the back). "[Valve] took it down almost straight away," she said.
"Many people still view games as 'for children' in spite of the fact that the average gamer is 30 years old," added Bellard.
"The gaming establishment is fine with violence and gore but is uncomfortable with sexual themes," No Reply Games' Andrejs [Skuja] chimed in.
Valve has said it will be updating its terms to more clearly reflect its Apple App Store-style 'no erotica' rule.
It's the classic 'sex vs violence' argument. You can put a bullet in a man's skull, but a little erotica is unacceptable. What's your take, readers?