Apple is set to kick off a press conference at 10am PST/6pm UK time today and although its invite doesn't specifically state what the event is for, its use of a big number '5' and never-ending rumours suggest a new iPhone reveal.
The event will be hosted at the Yerba Buena Center for the Arts at 10am Pacific/6pm UK time on September 12. Apple fans can expect swish slides and the customary Twitter meltdown, plus - if rumours and leaks are to be believed - the following iPhone announcements...
New iPhone rumoured features
Officially Apple's keeping quiet on its plans for the next iPhone, but as one of the most leak-prone companies in the world (and lover of leaving prototypes in the pub) we already know a fair deal about what iPhone 5 should offer.
What's looking likely to be the biggest addition to the new handset is a design first for Apple; an increase in screen size from 3.5 inches to a larger 4-inch display. According to reports, this means iPhone 5 will be slightly taller than its predecessors, though the extra half-inch will also accommodate proper 16:9 gaming and video.
Supposed iPhone 5 images emerged online in late May, suggesting the device will feature a metal unibody design similar to Apple's notebooks.
Also on the leak list is the customary improved camera, a more slender frame and a smaller dock connector. Less clear but also rumoured is NFC support and a beefier, possibly quad-core processor which would obviously have big ramifications for iOS gaming.
According to our colleagues at Tech Radar, iPhone 5 will also usher in the latest version of Apple's operating system, iOS 6, which will include improvements such as updated Phone, Siri, Map and Safari apps, built-in Facebook support and more.
It has been speculated that the iPhone 5 release date will be later this month.