Nintendo of America president Reggie Fils-Aime says early Wii U pre-orders are "extremely strong".
"We have a number of retailers taking pre-orders and the feedback that I'm getting from retailers is extremely strong in terms of pre-sales and consumer excitement at the store," Fils-Aime told GamesIndustry.biz.
"In the end, I care about those people. I care about the consumer who's putting money down on a pre-order and whether or not we're presenting a great value to them. Based on some of the reports I'm getting, the answer is yes."
The executive went on to say he's untroubled by competition for consumers' cash in the entertainment space from Apple and Amazon, suggesting Wii U will hold its own against iPhone 5 and new Kindle models this Christmas.
"I'm not concerned about it because that's our responsibility," he said. "That's what Nintendo of America has to do, as a sales, marketing and distribution company. We have to own that top of mind awareness with consumers and get them to say, 'Yes, I need to spend my hard earned money on this machine and on its games.' I'm confident we're going to get that job done."
According to Wedbush analyst Michael Pachter, Nintendo is likely to cut the Wii U price within the console's first year of availability.
"We think that Wii U's price points are appropriate given likely demand from Nintendo's core fanbase, but believe that pricing will be too high to sustain demand given current competition from other consoles and tablets," he said in a research note.
See what CVG, ONM and Nintendo Gamer thought about yesterday's Nintendo announcements in this Wii U launch details reaction video.