2K Games is set to kick off an epic London PR stunt for Borderlands 2 this weekend, by challenging fans to prove just how 'psycho' they are.
Specifically, they'll do this by travelling down to Brick Lane and jumping off a crane (with bungee attached). Those brave enough to complete the challenge will blag themselves a free copy of the Gearbox shooter.
Ben Lawrence, UK PR manager 2K Games explained: "We want to provide an afternoon of extreme fun and discover just how psycho Borderlands 2 fans can get. A bungee jump is the perfect way to truly test your nerves and we're excited to bring the insane pleasure of the game into the real world!"
Jumps will be operated on a first-come first-served basis and take place between 10:00 a.m. and 4:00 p.m. at the Old Truman Brewery, London, on 23rd September.