Electronic Arts has announced a major additional investment into its customer support centre in Ireland, in a move that will create some 300 new jobs.
The Galway facility, which is thought to already house about 400 customer support workers, is to expand its responsibilities across numerous EA games.
The publisher's second-in-command, Peter Moore, told CVG that it was "great to get some positive news considering we often get a lot of negative news about places closing down".
It will offer multilingual support around the clock, Moore added.
"A year ago the studio was for support on Star Wars the Old Republic and now we've expanded the remit to include other EA games. This will be more than just about an MMO," he said.
"It's great to see the industry growing in certain areas, and it's great to be able to provide some positive news about interactive entertainment instead of the negativity we get."
There was no timeline offered on when the 300 new vacancies will be filled, with EA hoping to carefully hire the best people for the job.
The EA COO said that Ireland's tax breaks initiatives and government support were helpful in brokering the deal.
"Tax breaks was one of the factors [for the deal], and Galway has been a great place for us to do business, it's been a very cost-effective place for us with great support," he said.
"We've been looking at cities around the world and especially Europe, so I'm happy to say Ireland has won out. As EA moves towards a digital future, we no longer see our business partners as retailers, we see our customers as our end-consumer, and dealing with the questions from those consumers is an important step for us."