A comprehensive marketing campaign has helped the critically acclaimed Borderlands 2 debut at number one in the UK Charts.
The game, developed by Texas outfit Gearbox Software, managed to outpace another hot contender for number one - Codemaster's F1 2012.
New release PES 2013 comes third, ahead of the regular chart topper Sleeping Dogs.
All three new releases represent a boom for the UK market. Borderlands 2 is, by unit sales, the biggest new release of 2012.
The PlayStation business will likely be pleased with the result of LittleBigPlanet Vita, which finished sixth behind Lego Batman 2.
GfK/Chart-Track Top 10 (week ended September 22):
- Borderlands 2 (2K Games)
- F1 2012 (Codemasters)
- PES 2013 (Konami)
- Sleeping Dogs (Square Enix)
- Lego Batman 2: DC Super Heroes (Warner Bros Interactive)
- LittleBigPlanet Vita (PlayStation Europe)
- New Super Mario Bros. 2 (Nintendo)
- Tekken Tag Tournament 2 (Namco Bandai)
- Guild Wars 2 (NCsoft)
- Max Payne 3 (Rockstar)
Leisure software charts compiled by Chart Track, (C)2012 UKIE Ltd