EA has cancelled NBA Live 13, in yet another tragic turn of events for the publisher's basketball sim series.
In an eerily similar fashion to the shocking last-minute cancellation of NBA Elite 11 in 2010, EA made the announcement today just two weeks after it delayed the game from an 'early October' launch to an unspecified 'later date'.
Once again, EA Sports exec VP Andrew Wilson has admitted that this year's EA effort was just not up to scratch. "Making great games is not easy, and we're just not there yet on NBA LIVE 13," he said.
"Having continued to look at the game over the past few days, it's clear that we won't be ready in October. And rather than launch midway through the season, we're going to sit out the full year and stay focused on making next year's game great."
NBA Live 13 was to be EA's triumphant return to the genre in two years, since NBA Elite 11's cancellation left the basketball sim space wide open for 2K Sport's NBA series to dominate since 2010.
Here's the full official announcement from Andrew Wilson:
"After a lot of consideration, we have made the decision to not launch NBA LIVE 13. I'd like to give you a bit of perspective.
"When we started the process of bringing back NBA LIVE, we knew it was going to be a long journey. We started by moving the game to a new studio. We brought in some of the best new technology that has helped fuel innovation in our other games. We launched an even deeper level of engagement with our community to gather more feedback directly from fans. And we built a whole new development team to bring it all to life. We felt like we were on the right path.
"We also made a commitment to deliver a high quality experience - this is what our fans expect and what we demand of ourselves at EA SPORTS. But making great games is not easy, and we're just not there yet on NBA LIVE 13. Having continued to look at the game over the past few days, it's clear that we won't be ready in October. And rather than launch midway through the season, we're going to sit out the full year and stay focused on making next year's game great. This decision puts us on the right track for success well into the future in a rapidly changing industry.
"I'm disappointed that we have not yet met our high expectations with NBA LIVE, but I remain motivated about where we're going. We're committed to delivering new innovation in online, and our progress in the visual presentation of the game continues to take big strides. We also know that a great game starts with great gameplay, and this remains a huge priority for us.
"This wasn't an easy decision, but it's the right one for our fans. I hope you'll agree when you're able to play the game next year."