DayZ creator Dean Hall has addressed clones of his phenomenally popular Arma2 zombie survival mod.
Speaking at Eurogamer Expo, Hall was refreshingly blasť attitude towards projects such as War Z.
"Obviously you feel lots of things, and a lot of your feelings aren't legitimate," he admitted. "I feel like eating ice-cream all the time; it doesn't mean that I'm going to eat ice-cream all the time. So maybe it's natural to get upset, jealous, scared - those kind of things. I definitely think all of those things.
"Maybe they will make a better game - I don't know. Maybe what they're doing is not cool to me, but the way I look at it is what are my options? What could I do? I could stand up here and be very critical of anyone who does a clone copy of the game. What would that actually achieve other than making me look like a dick? It's not going to result in a better game.
DayZ started off as a one-man side-project for Hall, who became project lead of the game following its success. Despite being a personal passion project, its creator wasn't over-protective or claim exclusivity over the concept.
"Should I sue anyone who ever mentions something to do with zombie horror - will that make a better game? And the whole premise of of DayZ, and the whole premise of our development is we're going to make an awesome game. That's what we're selling. We're going to price it low and lots of people are going to play it. If we compromise on that, we're screwed.
"I guess what I'm saying is what I feel isn't important," he added. "Maybe that's what leadership is: saying my feelings aren't important here - my feelings are often selfish. There are a lot of other really interesting, cool projects out there like The Dead Linger. How do you think they feel? They probably feel a bit s****y too. I have to be realistic about it and say the responsibility is on me to make a good game. And that's just life."
Hall also said the standalone DayZ will be available later this year, and "it's going to be cheap".