Sony has commenced a global roll-out of its new PlayStation Store, which will emerge on EU PS3s today. It's already available in Australia and will land in the US on October 23.
Along with a TV-optimised design layout, the new Store features improved hub pages for games as well as an all-new search function.
It also appears to be slower than its predecessor, with what seem to be elongated loading screens and a more protracted journey between selecting and downloading content.
Sony says the redesigned Store will make sifting through its some 20,000 pieces of game-related content "more streamlined and accessible".
CVG's Andy Kelly and Iain Wilson talk through the new design's pros and cons in the video below.
Sony has also released a number of new screens for the Store, which you can see beneath the video.