EA's Medal of Honor: Warfighter launches today in the US and later this week in Europe, but no reviews have yet been published for the shooter.
According to one industry analyst and several media outlets, this is due to the publisher's decision to only distribute review code on the day of release, leading to speculation that the Danger Close developed game could disappoint.
While the studio's 2010 Medal of Honor series reboot received mixed ratings, the title went on to sell over five million copies, but analyst Doug Creutz, vice president of financial services firm Cowen & Company, thinks the follow-up will be lucky to shift half that total.
"Medal of Honor: Warfighter appears likely to be a major disappointment," he said in a research note distributed last night.
"While we believe Street expectations for MoH:W sales have moderated significantly, likely down to the 3-4MM unit range, we are concerned that those expectations may still be too high. Based on our read of pre-release tracking data, we think the game might struggle to sell through 2 million units worldwide."
Creutz went on to suggest that EA's decision not to send out review copies likely reflected its lack of confidence in the game's quality.
"With only a week before a murderer's row of AAA titles begins to come out (Assassin's Creed III on October 30; Halo 4 on November 6; Call of Duty: Black Ops 2 on November 13), we think MoH:W has a very short window to capture sales, and a dearth of reviews is unlikely to help," said Creutz.
"The decision to make early review copies unavailable does not suggest to us that the company has a high degree of confidence in the quality of the game."
Nor perhaps does an epic day one Medal of Honor: Warfighter patch detailed by EA.
"This patch is for consoles as well as PC and includes a multitude of fixes for both the Single-Player and Multiplayer experience, and our team heartily encourages all Medal of Honor Warfighter players to download and install the patch as soon as they are able," the publisher advises.
The UK Medal Of Honor: Warfighter release date is this Friday, October 26.