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Nintendo CEO sees 'vast potential in DLC'

But company won't be offering paid add-ons for Animal Crossing on 3DS

Nintendo president Satoru Iwata has said the company sees "vast potential" in certain forms of DLC, but that it won't be selling digital add-ons for Animal Crossing: New Leaf.


"We would like to supply consumers with only add-on or downloadable content which they are happy to pay for as compensation for creative work," he told investors.

"For example, some might say that it would be unbelievably profitable to provide paid add-on content for Animal Crossing: New Leaf, but we were concerned that a game in which you enjoy yourself more by the power of money would not be suitable, and we decided to avoid such a feature after an intensive discussion with the development team.

"On the other hand," Iwata added, "we are selling sets of new courses for New Super Mario Bros. 2 by download and obtaining a very good response from those who have actually bought and played them.

"We see vast potential in this sort of add-on content. In short, we would like to find the type of add-on content consumers will find enjoyable in each game. We intend to basically create add-on content with which we will be able to make long-term relationships with our consumers."

Nintendo released two fresh pieces of New Super Mario Bros 2 DLC in Japan last week, when it also confirmed Animal Crossing: New Leaf as the US name for the first game in the series on 3DS. It launches in Japan on November 8 as Animal Crossing: Jump Out, and is set for release in the first half of 2013 in the US and some time next year in Europe.