EA has said today that its EA Sports label is "still committed to basketball" despite failing to release a game in its NBA sim series since 2009's NBA Live 10.
Speaking during a financials call today, EA's Frank Gibeau contrasted this year's canned NBA Live 13 with the success of Fifa 13 and Madden NFL 13, which he said were examples of when "a spectacular core product sets us up for big opportunities with online services". But, he went on to admit, "this year's NBA Live did not meet that test. We take this situation seriously."
Gibeau added, "EA Sports is committed to basketball, and we will publish a basketball game when we can match the quality of franchises like Madden NFL, NHL Hockey, Tiger Woods PGA Tour and Fifa Soccer."
EA binned NBA Live 13 last month - just weeks before its expected release - in yet another tragic turn of events for the publisher's basketball sim series.
EA Sports exec VP Andrew Wilson admitted at the time that this year's effort was just not up to scratch. "Making great games is not easy, and we're just not there yet on NBA LIVE 13," he said.
This year's entry was to be EA's triumphant return to the genre in two years, since NBA Elite 11's cancellation left the basketball sim space wide open for 2K Sport's NBA series to dominate unchallenged since 2010.