One of Nintendo's most senior executives has suggested that third-party games, such as Call of Duty Black Ops 2, look "dramatically better" on Wii U than they do on Xbox 360 and PS3.
Nintendo of America president Reggie Fils-Aime was defending the console after a CNN journalist suggested that Wii U is relatively the same spec as Microsoft's and Sony's current generation consoles.
"I'm going to have to correct you because the specs are quite different to the competitive systems," he began.
"[The Wii U is] much more graphically intensive. If you did a side-by-side comparison you would actually see that third-party games, like Call of Duty, look dramatically better on our system."
Fils-Aime did not explicitly say that the Wii U's processor and graphics card runs faster than those used for the PS3 and Xbox 360. His claim was that certain games look better.
Nintendo has not disclosed the final specs for its home console, allowing for industry-wide speculation. However, it is now common knowledge that Nintendo's system has 2GB of RAM which can be accessed significantly slower than on PS3 and Xbox 360.
Developers from across the world have provided varied accounts of the Wii U specs, from glowing praise to unflattering summations. The latest description came from a chief technical developer at Metro Last Light studio 4A, who described the Wii U CPU as "horrible and slow". THQ believes the quote was distributed by the media without enough context.
Fils-Aime's appearance on CNN was a chance for Nintendo to publicise its new system on a mainstream media channel - something which has been conspicuously lacking in the lead up to the console's launch.
During the interview, Fils-Aime said the reasons for buying a Wii U if a customer already has an iPad is that it can play exclusive Nintendo content.
"Additionally, this tablet is seamlessly connected to the system, meaning there is no lag, there's no delay - that allows us to add a lot of features that you can't get on any other competitors' devices."
Despite Fils-Aime's claims, there has nevertheless been a groundswell of complaints regarding third-party ports of certain games.
Jeremy Parish, a journalist for 1UP, said that Mass Effect 3 for the Wii U falls short of the standard set on Xbox and PlayStation.
"Without question, it has a few issues," he said. "This version of ME3 seems a lot less visually stable than, say, the Xbox 360 version - the frame rate is choppier, the animation seems rougher."
IGN's Ryan McCaffrey made similar complaints about the Wii U edition of Ninja Gaiden 3.
"Visually, this is hardly going to make your PS3 and Xbox-owning friends envious," he said.
"In fact, Razor's Edge is arguably uglier than its cousins, with bland textures and a bad case of the 'jaggies' combining to create a muddy look that would've been called out seven years ago during the Xbox 360's launch."
Gametrailers, meanwhile, has let the pictures tell the stories for themselves, posting a video of the Wii U version of Batman Arkham Asylum featuring a texture load delay that could be a foretoken to problems with early Unreal Engine 3 code published on Nintendo's platform.