Battling publisher THQ enjoyed a rare surge in its share price on Thursday as hundreds of thousands of gamers rushed to buy its discounted games collection online.
The Humble THQ Bundle, which launched yesterday, gives customers the option to pay as little as $1 for a comprehensive collection of PC games. The package of titles includes Metro 2033, Darksiders, Red Faction: Armageddon, Company of Heroes, Opposing Fronts and Tales of Valor.
Though the lowest possible payment for all these titles is $1, the average contribution so far has been $5.72. As a bonus, those who pay above the average price will also receive a copy of Saints Row: The Third.
At the time of going to press, the bundle has made around $2 million from nearly 350,000 purchases, though not all of this will go to THQ. Buyers can decide how much of their cash goes to the publisher, how much goes to charity, and whether the Humble Bundle's organisers should receive a tip.
Nevertheless, Wall Street has responded positively to the Bundle's strong sales momentum and proliferation of THQ's most important IP. The publisher's share price, which in recent weeks had threatened to sink under the $1 mark, jumped 38 per cent to $1.49.
THQ is facing a number of financial difficulties.
The company defaulted on its loan repayments to lender Wells Fargo, and has until January 15 to meet the bank's conditions.
In early November, THQ announced a net loss of 21 million, adding to a now infamously long list of financial setbacks at the uDraw publisher.
It has also delayed three upcoming games: South Park, Metro Last Light and the next Company of Heroes.