Activision CEO Bobby Kotick has once again tackled the subject of his reputation amongst gamers.
The executive is something of a polarising figure who's generally perceived to be disliked by core gamers for wanting to 'take the fun out of game development' and raise software prices.
And while he has previously acknowledged that his sometimes controversial comments and "commitment to excellence" can make him "come across as being like a dick", Kotick - who's said to have made more than $8 million last year - told the New York Times this week that it's only a small section of the gaming community who criticise him.
"When you dig down and look at the people who are vocal in their criticism of me, it's a small number," he said.
The recently divorced executive added: "Think about what it's like for my dating life when the first picture that comes up is me as the Devil. You see all this chatter and you realize that they game the search results. These super-sophisticated 19-year-olds are smarter than our expensive P.R. firm."
Kotick also insisted that he's a gamer, labelling a 2009 Forbes article which claimed he didn't play games inaccurate.
He told the NYT he had calluses 'from playing too much Defender' and that today he mostly plays Skylanders with his daughter.
"People criticize me for not being passionate about the products, but I am," he said.
During a keynote at the 2010 DICE Summit, Kotick also tackled his reputation with gamers, saying: "I don't know how this happened, but all my life I was the rebel flying the Millennium Falcon or the X-Wing fighter and suddenly I wake up and I'm on board the Death Star."