War Z dev accused of false advertising on Steam

Developer claims buyers "misread" product description

Hammerpoint Interactive has refused to acknowledge allegations that it falsely advertised the product features of new survival horror MMO The War Z.


The game, which has been branded by some as a DayZ clone, has rushed to the top of the Steam best-seller chart since its release on December 17, but not without causing controversy.

According to GameSpy, The War Z Steam store page promised multiple maps ranging in size from 100 to 400 square kilometres, but just a single 100 square km map was available at launch. It also advertised 100 players per server, but delivered just 50.

Other promised features including rentable private servers, levelable skills and friends lists didn't materialise either.

But rather than acknowledging that the product features were incorrectly advertised, Sergey Titov, executive producer of The War Z, apologised to players for 'misreading' or 'misinterpreting' them.

"A number of customers that felt that information about the game was presented in a way that could have allowed for multiple interpretations," he said.

"We've taken steps to correct this and format information presented on our Steam Store page in a way so it provides more clear information about game features that are present in the Foundation Release and what to expect in the coming weeks.

"We also want to extend our apologies to all players who misread information about game features."

Meanwhile, Hammerpoint has also riled some fans by releasing an update shortly after launch which introduced a feature increasing the spawn time of in-game characters after they die, from 60 minutes to four hours.

According to Kotaku, players - who can cycle through five character slots - can purchase instant respawns using "gold coins", a form of in-game currency that equates to around $0.40 per use.

This currency can be found in the game world in small amounts, or bought with real money in block purchases with a minimum spend of $5.

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