Valve founder Gabe Newell has said the future of Steam is in empowering users to create their own curated stores.
"Right now there's one Steam store," he said in an interview with The Verge.
"We think that the store should actually be more like user generated content. So, anybody should be able to create a store, and it should be about extra entertainment value.
"Our view has always been that we should build tools for customers and tools for partners. An editorial filter is fine, but there should be a bunch of editorial filters. The backend services should be network APIs that anybody can use."
In explaining his vision, Newell drew a parallel with the way other users are crucial to enjoying multiplayer games.
"On the consumer side, anybody should be able to put up a store that hooks into those services," he explained. "Our view is that, in the same way users are critical in a multiplayer experience, like the fellow next to you is critical to your enjoyment, we should figure out how we can help users find people that are going to make their game experiences better.
"Some people will create team stores, some people will create Sony stores, some people will create stores with only games that they think meet their quality bar. Somebody is going to create a store that says "these are the worst games on Steam." So that's an example of where our thinking is leading us right now."
In the interview Newell also officially confirmed Valve is working on the Steam Box.