Activision 'flattered' by Disney Infinity

Skylanders publisher puts on brave face to publicly welcome new rival

Despite similarities between Disney's Infinity and Skylanders, Activision insists it is not threatened by the competition.


When Disney revealed Disney Infinity, comparisons were inevitably drawn with Activison's Skylanders. Disney Infinity employs similar gameplay elements to Skylanders, including the use of separately sold figurines.

Activision claims it isn't worried though. Speaking to Forbes, John Coyne, Vice President of Consumer Marketing at Activision, released the following statement:

"We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our toys to life category. We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result we are well positioned to continue leading the category."

Disney Infinity has a confirmed release date of June 2013.