Nintendo design guru Shigeru Miyamoto has insisted his development teams are resisting the distraction of the Wii U's disappointing sales performance.
Addressing investors at a Kyoto gathering last week, the Mario and Donkey Kong creator said the Wii U boasts many attractive features, "but it requires a certain amount of time for people to understand them".
Suggesting some level of regret, Miyamoto said it was common practice for console manufacturers to release new hardware with immediate appeal.
"We would have liked to create new entertainment that instantly communicated its value to the public, but we could not," he said.
"However, I am confident that we did manage to develop software that, once people have played it, does communicate its value very well."
Last week Nintendo downwardly revised its Wii U sales projections from five million units by April 2013 to four million.
But Miyamoto insisted that Nintendo is better positioned to perform in the long-term.
"We have not yet launched many titles, but Nintendo has been striving to sell its software for as long as three years in an industry where a typical software title has only a few weeks of product life," he said.
"In this sense, we are confident that even our existing ideas are attractive enough to draw people to our hardware".
Nintendo's development teams have many new game ideas that utilise the Wii U's dual screen properties, Miyamoto said.
"In terms of our research and development resources, as we need more staff in response to the high performance of this hardware, we are working to recruit more people, including people from outside the company.
"Apart from these issues, we are working hard without becoming worried about whether we are out of ideas or the system will be accepted into people's living rooms.
"It seems to me that we have a larger challenge in how to have many people understand the value of this hardware through our promotional activities."
Elsewhere in the investor meeting, Nintendo company president Satoru Iwata confirmed that Nintendo will launch new software in 2013 that has yet to be announced.