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Draw Something accrues 100 million downloads

Zygna's social game hits new milestone

Zygna's Draw Something has managed to accrue over 100 million downloads since it launched early last year.

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The news comes despite reports last year that the social game - developed by OMGPOP but later acquired by Zygna - experienced a significant downturn in players only months after its release.

According to Zygna, Draw Something is played in 190 countries, in 13 different languages. They claim users have spent the equivalent of 28,000 years drawing in the app.

Zynga recently posted an optimistic end of year earnings report for 2012, with full year revenues up 12 per cent.

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