Prolific PC hardware company AMD is teasing TRESSFX, new rendering technology it is talking up as the "new frontier of realism in PC gaming".
Its TRESSFX teaser site points to a reveal tomorrow.
An image featured prominently shows a female with a heavy focus on her long, intertwining hair, suggesting that the technology may be related to rendering hair.
The accompanying "Render. Rinse. Repeat" tagline adds some weight to this idea.
Last month former AMD employees were accused of stealing trade secrets and giving them to rival tech company Nvidia. A lawsuit stated that "thousands" of AMD documents were taken, and could provide an "unfair advantage" to competitors.