Ubisoft chief executive Yves Guillemot has pledged to continue supporting Wii U but believes the system must perform better to draw more investment.
"We think Wii U is a great machine. But it just has to sell more," Guillemot told MCV.
The experienced publishing executive revealed that the company's upcoming cross-generation title, Watch Dogs, is being developed for Wii U with an expanded development team following an impressive unveiling at E3 2012.
"E3 was a great revelation for Watch Dogs," Guillemot said. "It gave us a chance to increase the whole project, giving the studio the chance to have bigger teams to help them achieve this goal they have. You always have great ideas, but you need enough people to bring it to life. After E3, we really made sure they had all the teams they needed and all the capacity they wanted to fulfil their dream."