Electronic Arts has issued several apologies as the launch of its new SimCity game buckled under overwhelming demand and left many customers without a chance to play.
The new construction strategy game, which launched on Tuesday, cannot be played unless customers log into the game's servers.
EA is being questioned on how well prepared it has been for the launch, as a growing number of customers complain about not being able to log in after hours of attempts.
In a statement to North American owners, EA said: "The SimCity servers are currently inundated with the masses of eager mayors attempting to govern their cities.
"We are working to clear traffic from the roads and hope to have all players managing their cities as soon as possible. We're sorry for any inconvenience this may cause and appreciate your patience while we work on a resolution to this issue."
The publisher claimed that the issue is only affecting a "small number" of customers, and that it is prepared for the game's launch across Europe this Friday.
We're making changes to prevent further issues, and are confident that Origin will be stable for international launches later this week.— Origin (@OriginInsider) March 5, 2013
The first batch of SimCity reviews were united in praise of the EA Maxis game.