Ubisoft exec would welcome Wii U price cut

EMEA director thinks console "will find its public at some point"

Ubisoft's executive director for EMEA territories, Alain Corre, has said the publisher would welcome a Wii U price cut.


When asked if a price cut is something the company would be keen to see introduced, he told Edge: "Always. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that's for sure.

"We think that Wii U will find its public at some point," Corre added. "Some were expecting sales to be quicker but we are optimistic."

Earlier this week, Ubisoft CEO Yves Guillemot pledged to continue supporting Wii U, labelling it "a great machine", but he added: "It just has to sell more."

In January, Nintendo lowered its annual Wii U sales forecast from 5.5 million units to four million following weaker than expected demand for the console. However, company president Satoru Iwata moved quickly to rule out the possibility of a Wii U price cut.

Asda recently cut the Wii U price by £50. It is now selling the basic white model online for £199 (down from £249) and the premium black one with Nintendo Land for £249 (down from £299).