EA has resorted to temporarily disabling "non-critical gameplay features" within SimCity in a bid to regain control of the overbearing traffic that has rendered the title unplayable.
A spokesperson for the company said "we are continuing to do everything we can to address the server issues".
"In the meantime, so that we can give you as good an experience as possible, we are in the process of deploying a hotfix to all servers. This includes various improvements and also disables a few non-critical gameplay features (leaderboards, achievements and region filters)."
The company insisted that disabling these features will "in no way affect your core gameplay experience".
It added: " We know it has been said before, but we do appreciate your patience as we complete this latest update. Getting you playing is our absolute highest priority."
The game launches across Europe on Friday. EA has assured that the game's servers will hold out in this region.
Electronic Arts has found itself engulfed by criticism from rattled customers as its SimCity servers failed to establish connections for a second full day.
The construction strategy game, which launched on Tuesday, cannot be played unless customers log into the game's servers.
EA's level of preparation for the title's launch has come under fire as most current servers have been overwhelmed by demand and cannot log players into the game. A second full day of intermittent service has resulted in a groundswell of criticisms from customers, and a debate on the online log-in process that EA elected in the first place as a counter-measure against piracy.
Overnight, the publisher patched a number of servers and suggested that most problems would be solved. By the early morning, and after a fresh surge of complaints (with some people claiming that reliability had worsened), EA posted a plea for patience.
We are working on the servers 24/7 - expect performance fluctuations. Our fans are our number one priority. Thank you for your patience.— SimCity (@simcity) March 7, 2013
Meanwhile, a second outpouring of indignation occurred after one customer published a purported online chat he had with a customer services operative.
The chat log is not verified and could have been manipulated, but it appears that one EA customer service representative refused one customer a refund - and went on to threaten a ban if complaints continued.
Other forum members who read the chat log say the customer was being rude.
The first batch of SimCity reviews were united in praise of the Maxis-developed game.