EA halts SimCity marketing support

Asks affiliates to "stop actively promoting the game" until further notice

EA has reportedly asked promotional affiliates to "stop actively promoting" SimCity while the publisher tackles its disastrous sever outages.


In an email apparently from EA to affiliates of EA Origin's LinkShare program - acquired by Polygon - the publisher said it has "deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being."

It added, "To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game.

"We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation."

On Thursday - the third day since the game was released and its servers buckled under the weight of demand - EA intensified outrage when it stated that it would not accept refunds due to server problems.

In other developments;

  • Amazon has pulled SimCity from sale, noting the server issues
  • A petition to remove the game's online requirement has surpassed 30,000 signatories
  • SimCity has been given a one-star rating from more than 1,000 customer reviews on Amazon
  • EA has insisted it does not ban people for seeking refunds, despite a previous help centre chat log suggesting it did
  • The game's European launch is underway, and servers appear stable, despite EA claiming that there are some problems, having initially assured there wouldn't be

The game's developer Maxis has released a statement apologising for the downtime.