GAME will stock Ouya and is now taking pre-orders for £99.99.
Standalone controllers for the Android-based microconsole have been priced at £39.99.
While a UK release date has yet to be confirmed, Ouya is expected to go on sale in early June in the US, where it will be stocked at major retailers including Amazon, GameStop and Best Buy priced at $99.99.
Although most consumers will have to wait a few months to get their hands on the console, Ouya today begins shipping to those who helped fund it via Kickstarter.
Ouya CEO Julie Uhrman has said that new versions of the console will release annualy, mirroring the iterative smartphone model.