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Bethesda's Hines thinks some gamers 'misunderstand' day-one DLC

Says complaints may stem from a lack of knowledge about the game development process

Bethesda PR and marketing vice president Pete Hines has suggested that some complaints about day-one DLC originate from a misunderstanding about how games are made.


Speaking to our colleagues at OXM about the much-maligned practice of releasing DLC on a game's launch day, Hines said: "At least among a certain segment of the gaming audience... I don't think they quite understand the development process and the point at which you have to stop making the game and you have to finish the game.

"So, the content people stop making new content a fair amount of time before it ships; it's not like in the old days when it was like the day before or a week before."

However, Hines also went on to say that it doesn't make business sense to leave content makers sitting around twiddling their thumbs in the run-up to a game's release when they could be better put to use making post-launch content.

"There's a pretty long gap where your artists and designers are fixing a bug if they get one, or they may be playing the game to find bugs, but they're not making a new anything for a long time, and you have creative people who are used to creating - so why would you make them wait some period of time, months in some cases, to start making new stuff so you can say it was after DLC?"

Hines also admitted that were it not for the scope of Bethesda's DLC expansions, such as Skyrim's Dawnguard and Dragonborn add-ons, the studio would probably have released them closer to the main game.

"If we could have created Dragonborn and put it out just as good three weeks after release, we probably would have. But that's not even remotely possible. It's a hypothetical that's not even worth debating."

Ultimately, Hines said everyone should just "do what they think works best for them, and the customers have the decision to buy or not to buy as they see fit".