Sega and Gearbox respond to false advertising lawsuit

Claims are 'beyond meritless' according to Gearbox

The class action lawsuit claiming that Gearbox and Sega used false advertising to promote Aliens: Colonial Marines is 'beyond meritless', according to one of the defendants.


The suit, which was filed in a Californian court earlier this week by law firm Edelson LLC, claims that early footage of Aliens: Colonial Marines was misleading.

Defendants Sega and Gearbox are dismissive of the claims. In comments provided to Kotaku, both dismiss the suit as without merit.

"SEGA cannot comment on specifics of ongoing litigation, but we are confident that the lawsuit is without merit and we will defend it vigorously," a SEGA spokesperson said.

Gearbox went further: "Attempting to wring a class action lawsuit out of a demonstration is beyond meritless. We continue to support the game, and will defend the rights of entertainers to share their works-in-progress without fear of frivolous litigation."

SEGA last month acknowledged complaints over 'inaccurate' Aliens: Colonial Marines adverts, promising to mark future footage as "demo versions."