Leading video game broadcasting platform TwitchTV has launched an app for Xbox 360.
Available to download from Xbox Live in the US only at this point, the app allows users to watch the top 300 Twitch streams directly from the console. Viewers will also be able to browse videos by channel, by game and by featured content.
"Our app for Xbox 360 brings Twitch video to the television and into the living room of millions of Xbox Live members for the first time," said Twitch CEO Emmett Shear.
"The app will let every Xbox Live gamer find and watch streams of their favorite games from their couch! Given the huge number Xbox owners and how many of them love gaming spectatorship, it's a natural fit to bring the Twitch experience to the 360."
Having launched in June 2011, Twitch claims its viewership now exceeds 34 million unique viewers per month.
The prevalence of the service has resulted in partnerships with a number of the industry's biggest publishers including Ubisoft, EA, Activision and Sony Online Entertainment.
Martin Sacchi, general manager of content acquisition at Xbox, said: "We're very excited to create more amazing Xbox 360 experiences. Twitch brings a whole new category of live gaming video content that Xbox 360 owners will love. Now you can get your fill of playing a game, then stay right there on Xbox Live and continue the experience by watching the world play."
Twitch will be streaming Microsoft's next-generation Xbox reveal event on May 21.