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Sony exec discusses reduced Vita sales target

"Sometimes you've had slow starts which have been suddenly sprung into life"

Sony Computer Entertainment Europe's senior business development manager Shahid Kamal Ahmad has addressed the company's recently announced Vita sales forecast.

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As part of its full-year financial briefing last week, Sony published annual PlayStation hardware sales forecasts for the current business year, which included an expected decline in the adoption of its portable systems.

The company forecast a combined total of just five million Vita and PSP sales during the period. That compares unfavourably to seven million handheld sales reported for the business year ended April 2013, itself down from Sony's initial projection of 16 million units.

Speaking to Gamasutra about the company's Vita sales expectations, Sony exec Ahmad said: "Sometimes things can happen and they can dramatically change the evolution in terms of sales of a platform.

"But what you can never do is say 'We're definitely counting for this kind of increase.' So you can put plans into motion and say 'We're trying this approach, that approach,' and if something comes off, it's going to be fantastic."

Ahmad continued: "I'm probably not the right person to speak to about corporate performance - I'm such a tiny part of the whole organization. What I can say is that looking back at the performance of different consoles over the course of history, sometimes you've had slow starts which have been suddenly sprung into life by a number of activities.

"What you don't say ahead of time is, 'Oh this will and that will happen, and suddenly we'll have a massive spike in sales.' It's not the sort of thing that companies do."

Ahmad said last week that Sony is gearing up to announce a major new Vita game.

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