News

Wii U set for double Nintendo Direct

First of two webcasts set for tomorrow, focusing on summer releases

Nintendo will hold its latest Direct webcast tomorrow, May 17 at 3pm BST, ahead of a major new bid to recover from Wii U's stuttering start.

Zoom

The new Nintendo Direct will focus on Wii U titles set to release during the spring and summer 2013 periods, the company has confirmed.

Later, a second webcast around E3 time in June will highlight titles coming this autumn "and beyond."

CVG understands Nintendo is preparing a significant global marketing campaign for Wii U this summer, spearheaded by the planned release of several high profile first-party games, one of which is a new 3D Mario title.

Pikmin 3, Platinum's The Wonderful 101 and a new Mario Kart are also set to bolster Wii U's second-half release list.

The marketing campaign will commence at E3 next month, where the 3D Mario game will also be playable on the show floor. The title will be released before October, pending development delays.

Shelly Pearce, the PR director at Nintendo UK, told CVG this month:

"From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year. Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns".

She added: "We have a strong line up planned for Wii U in the second half of 2013 including the likes of Pikmin 3, Wonderful 101, The Legend of Zelda: The Wind Waker HD Wii U.

"We are looking forward to launching these in the UK and for the opportunity to showcase the full potential of Wii U."

Comments