We're only two days into E3 2013 and we've already had four press conferences and one pre-recorded Nintendo direct.
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Microsoft, Sony, Nintendo, Ubisoft and EA have each laid their cards on the table and now it's time for you to decided who had the strongest hand.
Microsoft began E3 on the back foot, having endured weeks of criticism and pressure for its obtuse and seemingly anti-consumer pre-owned policy. Compounding this was the overemphasis of the Xbox One's multimedia potential instead of its strengths as a video game console.
The Xbox firm promised to make up for the severe lack of software with an E3 conference dedicated to video games and, for the most part, it did. In the space of two hours it revealed Dead Rising 3, coming exclusive to Xbox One at launch; the return of Killer Instinct; teased Halo 5; dropped jaws with a Battlefield 4 gameplay trailer running in 60fps and debuted TitanFall, the first game from Respawn. It axed Microsoft points in favour of currency humans understand; finally showed the Panzer Dragoon successor Crimson Dragon and more.
Microsoft also finally confirmed the Xbox One release date and priced it at £429 / $499 / €499, which some may argue is a little steep.
However, it failed to the address the issues that have been concerning gamers ever since its original Xbox One reveal in May. Since the conversation is still very much stuck on those issues, the silence may have been to the detriment of its new reveals.
Meanwhile, an opportunistic Sony rubbed salt in these wounds by saying it will not enforce any restrictions on pre-owned games or require an always-on internet connection, a move which was met with rapturous applause, the likes of which weren't bestowed in any other game shown during E3. It followed with some thinly-veiled digs at Microsoft's divisive pre-owned strategy, putting some more wind in the sails of fervent anti-Xbox One crusaders.
However, it has since transpired that the PS4 may not be as immune to DRM as Sony suggested. Following the press conference, Sony Computer Entertainment America president Jack Tretton said although Sony will not be imposing DRM on its first-party titles, the "DRM decision for third-party games will be up to publishers".
However, at the same time there was little in the way of first-party PS Vita titles, leading to questions of whether Sony even intends to support its handheld in the future. Furthermore, there was a noticeable lack of The Last Guardian.
Hopes were high that Nintendo would finally bring out the big guns to drive sales of the Wii U. It's E3 Nintendo Direct was peppered with its biggest franchises and most iconic characters, but each brought with it whiff of disappointment.
Mario made returned, but in the very safe Super Mario 3D World; the wait for something on the level of Super Mario Galaxy continues. A brand new Donkey Kong game platformer was shown, along with the implication that Retro Studios is still not working on Metroid.
The exceptions were Mario Kart, which now has a interesting anti-gravity element to its tried-and-true racing, and a duo of Smash Bros. for Wii U and 3DS both offering something different and looking unique. Third-party surprises came in the form Bayonetta 2 and Monolith's X, both looking hard to the core.
Of course, EA and Ubisoft were both at the table too, each hosting its own press conference and showing off a variety of games. EA's highlights include the much-requested Mirror's Edge 2, a stirring trailer for Dragon Age 2 fans; the tantalising tease of Star Wars: Battlefront from DICE and the delightful Plants Vs. Zombies: Garden Warfare.
Watch Dogs talked the talk for Ubisoft and despite some technical hitches, Assassin's Creed 4: Black Flag also looked like it was shaping up nicely. The publisher unveiled a next-generation persistent online racing game called The Crew, developed by the original Test Drive Unlimited team, and surprised with Tom Clancy's The Division, a next-generation open-world RPG from Massive Entertainment.
Those wanting comprehensive coverage can take a look at our PlayStation 4 E3 guide, Xbox One E3 guide, and Ubisoft/EA E3 guide for a breakdown of all the news, screenshots and trailers, but for everyone else all that remains is to cast your vote.
Below is an entry for each conference held at E3 this year, simply rate each one 1-10, or press the skip button for those that you haven't seen yet. We know you've got plenty to say too, so please feel free about give us more detail on your scores in the comments below.
5: Xbox One