E3 organiser reportedly calls police in bid to close Ouya's booth

ESA said to be in running conflict with the maker of the Android microconsole

E3 owner and organiser the Entertainment Software Association reportedly called the LAPD in a bid to shut down Ouya's public presence outside the LA Convention Center, which houses the expo.


Keen to promote Ouya ahead of its launch later this month, Ouya rented a parking lot across the street from the Convention Center to display its product.

But Ouya founder Julie Uhrman told IGN her company was being targeted by the ESA for attending E3 on its own terms instead of renting space inside the Convention Center.

In what she reportedly described as the latest incident in a running conflict between the two firms, Uhrman alleges that the ESA attempted to block her company's presence from public view by renting out the spaces in front of Ouya's booth and parking vehicles there.

Ouya responded by renting the spaces in front of the ESA's trucks in order to display promotional banners, after which the E3 organiser is said to have called in the police. Having arrived and checked Ouya's permits were in order, the LAPD left without taking any further action, according to Uhrman.

She also said her company intends to increase its street team presence, adding: "If ten more trucks show up, we'll come up with another idea. I have a few up my sleeve."

On June 25, Ouya will be available for purchase in the US, Canada and the UK through Amazon, Best Buy, GAME, GameStop, Target and It will cost $99.99 / £99.99, with additional controllers priced at £39.99 / $49.99.

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