Titanfall Xbox exclusivity deal a 'tactical opportunity', says EA exec

Publisher plans to support Microsoft and Sony "equally"

EA Labels president Frank Gibeau has discussed the publisher's decision to sign a console exclusivity deal with Microsoft for Respawn's Titanfall.


Speaking during the company's E3 2013 analyst call, he said EA has been a platform agnostic company for 30 years and will "continue to be that way".

But while the vast majority of its console games are planned for both Xbox and PlayStation platforms, he noted that "tactical opportunities" like Titanfall come up from "time to time".

Gibeau said: "We have a very balanced portfolio across both Sony and Microsoft. FIFA, Madden, Battlefield, Need for Speed, our entire line-up is going to be deployed on both platforms, so strategically we're going to be multiplatform, platform agnostic, and our history shows we go where the audience is and so we will do that.

"However, there are tactical opportunities from time to time on a title or on a service component that we do enter into a relationship with one or two of the first parties on that particular opportunity and we'll execute on it.

"Titanfall is an example of that. It's a product that came in through our EA Partners group, it's a partnership with Respawn, and there was an opportunity for Microsoft, EA and Respawn to create a tactical opportunity to make Titanfall exclusive to Microsoft.

"But if you look at our entire line-up beyond Titanfall, it's really focused on multiplatform and over the lifecycle of these [platforms] we're really not tilting one way or the other. We're very balanced and we're going to continue to support both equally."

Sci-fi shooter Titanfall was officially confirmed as Respawn's debut title on Monday night. It's set for release in spring 2014 on Xbox One, Xbox 360 and PC.

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