Electronic Arts will resume full support for Wii U when it "becomes a viable platform" on which to sell games, says EA Labels president Frank Gibeau.
In a rare and shocking move, EA confirmed last month that there will be no FIFA 14 on Wii U following "disappointing" sales of FIFA 13 on the console. Likewise, other EA sports titles, including Madden NFL 25 will also skip the Nintendo machine.
And while the firm's CFO Blake Jorgensen pledged that the firm does have games in development for Wii U -despite prior reports - he admitted that it's "not anywhere near as many as we are for PS or Xbox".
Gibeau told Joystiq this week that Nintendo must "sell more boxes" for EA to resume full support for the platform.
"Look, the only thing they can do to fix it is to sell more boxes. We're a rational company, we go where the audience is. We publish games where we think we can make a great game and hit a big audience, and make money. That's why we're here, that's why we have an industry," said Gibeau.
"The Wii U, we shipped four games. We shipped Madden, FIFA, Need for Speed and Mass Effect. In fact, the last Need for Speed shipped 60 days ago had a pretty good Metacritic. It was a good game. It wasn't a schlocky port, we actually put extra effort into getting everything to work. And it's just not selling because there's no boxes," he added.