Sony Computer Entertainment America CEO Jack Tretton has become the second PlayStation executive to suggest that the company will struggle to make enough PS4 units to satisfy consumer interest.
"I certainly think, given the technology that we're offering, given the software lineup, given the price point we have, that we'll have consumers interested in excess of what we're able to manufacture."
Tretton said last week that GameStop executives had informed him the retailer would purchase "every single [PS4] unit" Sony can manufacture, adding: "We're excited about the momentum."
Sony showed off the PS4 hardware for the first time during its E3 conference, when it confirmed a Christmas PS4 release date in Europe and the US and a PS4 price of £349 / €399 / $399, undercutting the Xbox One price by $100.
The PlayStation maker also used E3 to address the controversial issue of pre-owned games and always-on internet restrictions, confirming that PS4 games don't require regular online check-ins and that disc-based titles can be traded or sold on. PS4 owners will however need to subscribe to PS Plus to play online multiplayer.