Sony and Microsoft are preparing to launch their high-end consoles at the end of the year, but Nintendo is entirely unfazed, according to Nintendo of America boss Reggie Fils-Aime.
The PS4 is expected to pose a particular threat to Wii U with its $400/£349 price point - just $50/£50 more than the 'Deluxe/Premium' version of Nintendo's significantly lower-spec machine. But Fils-Aime brushes off the challenge.
"It puts no pressure on us at all," Fils-Aime insisted during a chat with Kotaku. "Sony and Microsoft are going to do what they're going to do. My bet is that there are going to be more announcements the closer we get to whatever their launch date is."
He went on, "From my perspective, I can't focus on that. I have to focus on: How do we satisfy the needs of all of the consumers out there with Nintendo products? How do we make sure they understand our proposition? How do we make sure they're excited about the software that we offer? And from that standpoint we're going to let our competition do what they're going to do."
Wii U has struggled at retail in its early life largely due to a lack of compelling software releases, which is something Nintendo aims to rectify in the run up to Christmas.
"You know, I think by the end of this holiday, after we've launched Wind Waker, after we've launched Donkey Kong Country, after we've launched Mario 3D World, I think we're going to be in a very good position," said Fils-Aime.
Nintendo used E3 last week to show off several major new Wii U titles including Mario Kart 8, Super Mario 3D World, Super Smash Bros, Legend Of Zelda: The Wind Waker HD and Pikmin 3.