Nvidia has cut the planned Shield price by $50 and confirmed a June 27 release date for the handheld system.
Last month, Nvidia announced a June release date and $349 retail price for the hardware.
It will now be priced at $299. Customers who have already pre-ordered a unit will pay the new, lower price.
Nvidia said today on its blog: "We've heard from thousands of gamers that if the price was $299, we'd have a home run. So we're changing the price of Shield to $299.
"If you've already pre-ordered Shield, you'll be charged the new, lower price. You will only be charged $299 when the product ships.
"We want to get Shield into the hands of as many gamers as possible," Nvidia added.
Powered by an Android Tegra 4 processor, Shield features a five-inch retina-display touchscreen and can play full games directly from a PC (provided the host PC uses a GeForce GTX 650 card or higher).
Last month, Nvidia released a Shield video providing an overview of the hardware's form factor, as well as details on pre-loaded games and pre-order information.