Activision is betting big on Destiny - Bungie's first post-Halo game - being a huge hit for the company.
Activision Publishing CEO Eric Hirshberg says the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".
"The potential is huge," Hirshberg told IGN.
"It's a sizeable investment. It's probably one of the biggest investments in a new IP that's ever been made in this industry. We wouldn't be making that investment if we didn't believe in the potential," he said.
"From the earliest days of sitting down with Bungie and hearing their vision for the game, it was a truly impressive and ambitious idea. To me, the best thing about it is that it has elements that are tremendously familiar as well as elements that are tremendously innovative. I think that's a great combo."
While much of the game remains a well-guarded mystery, Hirshberg promises familiar core gameplay for fans of the Halo series.
"There are certain mechanics in this industry that people want to be able to pick up and play and immediately be having fun with," said Hirshberg.
"At the end of the day, it's a first-person shooter by Bungie. Everyone who loved Halo is going to love Destiny. At the same time, what you saw on the stage [during Sony's press conference] is a demo of the shared world shooter, this demonstration of how you're in a PvE experience fighting artificial intelligence, but you have other live people popping up who you may know or you may not know.
"It just makes it that much more kinetic and alive. I think it strikes a great balance between being something that people will immediately spark to and something that will have a lot of new discoveries as well."
Destiny is a futuristic sci-fi FPS set in an innovative shared-online environment where single- and multiplayer experiences coexist. Conversely, Call of Duty: Ghosts is a more traditional offering, with a separate story-driven campaign and the latest rendition of this console generation's most popular multiplayer mode.
The game is expected to ship on PlayStation 4, PlayStation 3, Xbox 360 and Xbox One in early 2014.