Sky's Now TV service has launched on PlayStation 3.
The service offers a range of Sky TV content including Sky Movies and all six Sky Sports channels with no need for a contract.
Sky recently introduced the £9.99 Sky Sports Day Pass, which allows users to watch its sports programming unconstrained for 24 hours.
Now TV also offers a Sky Movies Pass, which is on offer for an introductory price of £8.99 per month for 3 months, after which it will increase to £15 per month.
The Now TV service launched on Xbox 360 last year.
Gideon Katz, director of Now TV said of the launch: "More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices - and Now TV is here to meet that demand.
"Following the addition of PlayStation 3, our customers now have another way of streaming to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones.
"At the same time as we're rolling Now TV out to new platforms and devices, we're also preparing to increase the range and choice of great Sky content that our customers can access."