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Sony files trademark application for PlayStation TV

Company planning to create original content distributed through PSN

Sony has submitted a new trademark application for 'PlayStation TV'.

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As spotted by IGN, the application type is for a "service" and was filed with the United States Patent and Trademark Office last month.

Sony previously filed a PlayStation TV trademark back in 2006, but that mark lapsed in September 2012.

While it's unclear if Sony Computer Entertainment plans to launch a new TV service, the firm has signalled its intention to grow its media offering through stronger collaboration with its parent company's TV and film production unit, Sony Pictures Entertainment.

In an interview published last week, PlayStation CEO Andrew House said: "Whereas I think you could have slightly accused Sony of a bit of forced synergy, if we'd been trying to enact this collaboration several years ago, the fact is now, with 110 million PlayStation Network accounts worldwide, that's a substantial business opportunity for Sony Pictures to reach a different audience."

Referring to Sony Pictures CEO Michael Lynton's on-stage appearance at E3 in June, House continued: "So he was talking about two things. One is significant interest and work which is already under way to develop original TV-style programming content, which could be made available with some form of exclusivity to people on the PSN - essentially using PSN as a distribution network.

"The second point was to find ways to give earlier or exclusive access to other forms of content that Sony Pictures has - again, for people who are on PSN and particularly for members of PlayStation Plus."

Sony showed off the PS4 hardware for the first time during its E3 conference, when it confirmed a Christmas PS4 release date in Europe and the US and a PS4 price of £349 / €399 / $399.

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