Ubisoft has no plans to release a ZombiU sequel after the Wii U exclusive failed to turn a profit.
The game wasn't even close to making a return on the French publisher's investment, CEO Yves Guillemot reportedly told GamesIndustry International.
"We must find a way to ensure the creativity of those games could have a big enough audience," he said. "We hope it will take off. At the moment, we've said 'let's do through Christmas and see where we are from there.'"
Meanwhile, EA chief operating officer Peter Moore has expanded on the reasons for the publisher's recent lack of Wii U support.
He told GamesIndustry: "We were there with four games for them [at launch]. It's been a disappointment when you look at sell-through and, as a company, we have to be very judicious where we deploy our resources.
"The lack of online engagement that we see on Wii U [is troubling]," he added. "It's so integral to what we do. They're so small it's hardly worth running the servers. It seems like a box that's out of sync with the future of EA - which is one that gives a real social feel to our games. The Wii U feels like an offline experience right now."