Microsoft's recently established Soho-based studio Lift London is working on four free-to-play games for "connected platforms".
Lift London was first revealed in September 2012 and is headed up by former Rare production director Lee Schuneman, who said today at the Develop Conference in Brighton that the studio aims to "redefine what triple-A represents".
According to OXM, Schuneman said the term triple-A is no longer "about team size or budget or device" but about building "universes that will grow with the audience and follow them onto whatever device they own".
Although its original remit was to "explore creative and business opportunities that developing new games and entertainment experiences on Windows 8 tablet devices and platforms will afford", Lift London is now also creating content for cloud services, suggesting its in development projects may crossover with Xbox One. Xbox One's cloud will feature three times the CPU and storage capacity of the core console, a Microsoft spokesperson said in May.
Lift London is also serving as a talent incubator by shepherding smaller studios. The first outfit taken under its wing is DLaLa, which will maintain its independence but has a commercial agreement with Microsoft.