'More on Far Cry 4 soon', teases Ubisoft exec

Marketing & sales VP Tony Key says firm is 'psyched' after FC3 success

Ubisoft will share the first information on the next Far Cry game "soon", according an exec at the firm.

Ubisoft senior vice president of marketing and sales Tony Key told Gamespot that the publisher is "psyched" over the success of Far Cry 3, which has ensured the continuation of the franchise.


"We're totally psyched from [Far Cry 3]," said Key. "It's a great brand, and now it's got the recognition it deserves, so we're clearly going to make another one: more on that soon," he teased.

The impending launch of Sony and Microsoft's next-generation consoles has ushered in a wave of new open-world titles, many of which are coming from Ubisoft (Assassin's Creed 4: Black Flag, The Division, Watch Dogs).

Ubisoft operates on the belief that there's a huge demand for such games, according to Key. "I think open world can represent the future of, you know, gaming, and that's where we're investing huge portions of our resources - because we believe that that is what consumers want," he said.

"They don't want linear; they want open [world]," he went on, while admitting that "there's always going to be a place for linear experiences."

Far Cry 3 has sold more than six million units - far beyond Ubisoft's initial sales expectations, the firm said in May. The game's tongue-in-cheek '90s-drenched spin-off, Far Cry 3 Blood Dragon has become the "fastest selling downloadable title in Ubisoft history".