Speculation that Apple is preparing a $280 million acquisition of PrimeSense, the Israeli firm that provided the tech behind the original Kinect, has been branded as bogus.
On Tuesday, a report emerged suggesting that the iPhone maker had already tabled a bid for the 3D sensing specialist. This was apparently due to Apple's interest in embedding motion control and gesture technology in future products.
Now an alleged anonymous source at the company has branded the report as "bullshit".
According to a discussion published on TechCrunch, the story is a "journalist delusion based on unverified and twisted hints".
Neither company has commented publicly on the matter in an official capacity.
In March 2006, PrimeSense filed a patent for its 3D camera gesture technology. Four years later, Microsoft revealed it had acquired a lifetime licence to use the technology.
In April, Apple posted its first quarterly profit drop in ten years.
The company made a net profit of $9.5 billion (£6bn) for its fiscal 2013 second quarter, down from $11.6 billion (£7.6b) a year earlier, while generating record March quarter revenue of $43.6 billion (£28.6b) following jumps in iPhone and iPad sales.
Apple CEO Tim Cook said at the time: "Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline."