Nintendo's 3DS has again dominated hardware sales in US for the month of June, according to NPD figures.
This is second consecutive month that Nintendo's portable has topped US hardware charts, leaving Xbox 360 to settle for second.
This is, however, the thirtieth consecutive month that Xbox 360 has sold more than its home console competitors PS3, Wii and Wii U.
NPD Group's Liam Callahan puts the 3DS' strong performance down to the recent frequency of strong software releases.
"To quote Nintendo during E3, 'software sells hardware', which is evident in this month's 3DS results," said Callahan.
"Strong double-digit increases in the 3DS hardware sales were coupled with triple-digit digit increases in software for June sales. 3DS software sales momentum is building due to a steady flow of content over the past few months, leading to positive year-to-date sales results."
Three of June's top-10 selling games in US were 3DS titles, the highest of which was Animal Crossing: New Leaf, which came in second below PS3 exclusive The Last of Us.