Electronic Arts Labels head Frank Gibeau has said the company will keep its "spending flat" during the next-gen transition, which he claims has never happened before.
Gibeau said the publisher won't see a spike in expenditure during the next-gen transition, largely thanks to the Frostbite 3 engine already being ready.
"We are reiterating that we intend to exit this year with spending flat, year-over-year," Gibeau told VentureBeat. "During a console transition year, that has never happened.
"I think in the last transition, our R&D [research and development] went up 30 per cent. The fact that we're cranking these kinds of games on flat spending is astonishing."
Gibeau said the publisher has learned its lesson in light of the previous generation transition, during which it was still developing the RenderWare engine. EA's R&D went up 30 per cent during the last transition as a result.
For this generation, both Frostbite and Ignite will power EA's games and are already complete.
"We blew the last transition because we relied on RenderWare. It set us back for multiple years. I was not going to repeat that mistake," he said.
EA announced its quarterly financial earnings overnight, with figures showing the company's digital income has overtaken its packaged business.
Meanwhile, EA's Origin platform has accrued over 50 million users.