The recommended retail price of first-party Xbox One games in UK is £49.99, Microsoft has revealed.
The platform holder's online store has been updated with listings for Ryse, Dead Rising 3, Forza Motorsport 5 and Kinect Sport Rivals, all which carry a £49.99 pricetag. The details follow confirmation that first-party titles will be priced at $59.99 in the US.
In February, SCE Worldwide Studios president Shuhei Yoshida said he knows the price point for Sony's PS4 games but wasn't willing to divulge it yet. Activision, Ubisoft and EA spokespeople have thus far declined to comment on next-gen game pricing.
However, during an E3 2013 analyst call, EA exec Peter Moore said he doesn't expect game prices to increase next-gen.
"You see a $60 price for a next-gen game whereas we believe [with digital downloads] we can get $70, $80, $90 from the consumer, but it's a $60 price point," he noted.
Sony has confirmed a Christmas PS4 release date in Europe and the US. The PS4 has been priced at £349 / €399 / $399.