Take-Two sees Red Dead Redemption as a 'permanent franchise'

CEO's comments suggest a new Red Dead game will eventually be announced

Take-Two CEO Strauss Zelnick has referred to Red Dead Redemption as one of the publisher's "permanent" franchises, perhaps suggesting that a sequel to 2010's game is being worked on behind closed doors.

Unlike many of its competitors, Take-Two has opted not to annualise its biggest franchises like Grand Theft Auto, leading to lengthy gaps between the release of new series entries, somthing Zelnick would like to see reduced "in certain instances".


During the firm's first quarter earnings call last night, Zelnick was asked by an analyst if the company plans to alter the frequency with which it releases new iterations of its leading properties once Xbox One and PS4 launch, to which he replied.

"It's possible that we are going to find that developing for this next gen will be more efficient, it's possible to find that it [will be] easier to develop for multiple platforms simultaneously [but] it remains to be seen.

"The bulk of our timing of releases though has been driven by making sure that we put out really great titles and making sure that we don't overwhelm audiences and burn out our franchises.

"Our goal is to try to create permanent franchises. That's a unique goal in the industry. Our competitors do not see it that way. Our competitors' view is their franchise has a certain life and at the end of that life you move onto the next thing, so you better make hay while the sun shines. Our view is to the contrary, the best franchises are permanent franchises.

"Outside of our business you can look at James Bond, for example. And it's been our goal not just to preserve and grow the Grand Theft Auto franchise, but also to build other franchises that we think can be permanent, whether that's the Red Dead franchise or the Borderlands franchise or the BioShock franchise or others, Civilization for example."

"In certain instances, we'd like to see releases paced a little more closely together. I don't really think next-gen is going to change the production approach sufficiently that that'll be the difference that makes a difference."

In February 2012, Take-Two said Red Dead franchise sales had topped 13 million units, including Redemption's standalone add-on Undead Nightmare and PS2 and Xbox release Red Dead Revolver.

Here's what we want to see in Red Dead Redemption 2.